I used to use Maxima... went to PJ1 .... but.. I don't think the type of lube matters as much as how you use it.. read the can... the instructions on most are the same...
Apply to a hot / warm / clean chain.
Allow to sit for 10 minutes.
WIPE OFF EXCESS.
You really only need lube on the O-Rings... the O-rings make the chain a somewhat sealed system... the lube you have to actually worry about is the lube between the o-rings on the rollers of the chain... the O-rings serve to trap the lubrication inside the rollers... the outside of the chain doesn't need lube.. there aren't moving parts on the outside surfaces of the chain... the plates don't need lube... the important lubed parts are contained between the inner and outer o-rings... I can make a quick picture if anyone is confused, but I think most people should be able to understand without much problem....
So... spray down the hot/warm chain... then grab a rag 10 minutes later and wipe off the excess... A thin layer of lube will remain on the plates to keep them from rusting.. and unless you get out a toothbrush, the lube will stay attached to the o-rings.... Your chain doesn't need to be dripping with chain lube.. the o-rings need to remain lubed to keep them from dry-rotting and letting the lube inside of the rollers out.
Use whatever chain lube/wax you want... but follow the instructions on the can... below is my personal method.
Here's what I do:
#1 Go for a ride... just a few miles to get the chain warm and moving freely.
#2 Clean the chain.
I spray the chain down with WD-40 (Kerosene is the preferred method outlined by most chain manufacturers and the owner's manual.)
After the WD sits for a few minutes, I take a stiff nylon brush and clean the links to remove grit from the O-Rings and the surface rust from the plates (My bike lives outside)
#3 Grab a rag and clean off the excess cleaning solution...
#4 After the chain is shiny and clean, spray on the chain lube...
#5 While the lube is sinking in to the O-Rings, this is a good time to adjust the chain. If you read the manual, the chain is supposed to be adjusted while warm... *Most* Chains will have a tight spot somewhere... turn the chain to find the tight spot, and adjust thhe chain within spec at the tight spot.
#6 After chain is adjusted to spec, grab another clean rag and wipe off the excess chain lube. The entire chain need not be covered in copious amounts of lube... wipe down the outward facing plates, then wipe the inward facing plates... then run the rag down the center of the rollers... Basically, you're just leaving the thick layer of lube on the O-Rings...
Following the above method will result in less fling, regardless of what lube you use, and with less lube all over the chain where not needed, the chain will attract less dirt particles, and will last longer.